CARVED WOOD SIGNS DELIVER A COMPELLING MESSAGE
Carved Wooden Signs Deliver Unique and Compelling Messages
by Thom Inman - Master Craftsman Carving Custom Wood Signs for 60 years
Do you want a compelling welcome sign that will distinguish yours from all the others you've ever seen? Whether running a Country Inn, a Lodge with rustic cabins, an old family General Store, or simply a Lake Cabin, second home, or RV, a custom wood sign will provide you that unique distinction that will set you apart from others. It will also make a statement for those who visit your business, arrive at your home, or extend a Hello to those visiting. Everything about your sign speaks volumes about you and your uniqueness.
Because there are thousands of fonts and styles, a professionally designed wood sign becomes a composition. For instance, a casual font is often used to convey a rustic look deliberately; different, even simple, font choices of the same text will profoundly change the balance and harmony of the sign. The right font can determine the overall look, which, in turn, can make the message on the sign more appealing. Remember, your overall goal is to grab the attention of potential customers, guests, visitors, or neighbors and give them something to remember. Since your sign will likely be one of the first impressions of your business, lake home, cabin, or house they will see, the way it appears is a crucial part of customer attraction, personification, and identification.
The message on your sign is just as important as its look. It's a statement that you want to make to your audience - a way to express your warmth, personality, and affection. You want your sign to be something they will remember, something that defines you or at least, something about who you are and what you have that's unique. So choose your words carefully, because your sign is a reflection of you.
If you are still only imagining how your sign ideas will look, consult the person who will create them. Consulting directly with the sign designer-craftsman is the most powerful tool for customizing or tailoring the right message for balance and harmony. Proofing with scale renderings and collaboration with a skilled sign designer bring your sign idea to life. Once you realize what you want, you can approve the custom carving of your sign design. You often don't know what you want, but you’ll know it when you see it! I believe design collaboration with scale proofs is the most critical component of custom wood sign carving, and it should be without an additional fee because it is part of what you are paying for when hiring a sign design artist and wood carving professional.
Many designs can help present your message. The one you choose should complement the message on your sign. If the message is simple and rustic, go for that design. If you are going for something more complex, there are designs available to fit those types of signs as well. It's all in the presentation. Avoid vendors who have a page of images from which you must select. Or a few fonts you must use. Worse yet, how many letters per line are you restricted to? It requires a great deal more than counting letters on a fixed shape and sized panel and then hoping folks will notice your message.
May the Forest be with you
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